"How can I get the best search engine rankings possible, inlcuding best way to create META tags ?"

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Short Answer:

Write good content, write good content, and write good content.

Detailed Explanation

There is a big belief out there that you have to do a million and one things to get the best search engine rankings, when in reality, it is possible, but not nearly as effective as writing good and original content for your site.  Stuff that people want to read.

In addition, you should write articles that target your keywords, as well as make them the emphasis of the page.  This can be done by using your keyphrases multiple times, including them in your Meta Tags, and TITLE tags, and even putting them as near to the beginning of the article as possible.

If you are not already aware, the shopping cart software automatically creates META tags, and TITLE tags for you, so by writing your product descriptions well, effective META tags and TITLE tags will automatically be created for you.  Please see the related article to learn more.

You can learn a lot about SEO by reading some of the top SEO writers on the web; however it is increasingly a specialized marketing tactic, and in some cases, may be more beneficial to hire a company that specializes in it.  SEO can take up a lot of time, testing, and learning to do well.