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“How can I allow the shopper to buy several products without constantly going to the shopping cart page every time they add something?”

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Short Answer:

You need to do three things:
1.  Enable mini-cart
2.  Make a link in your site navigation to allow them to get back to theshopping cart/checkout.
3.  You might also consider changing the “cart settings” tostay on the same page when they add something to their shopping cart:
There are a couple slight disadvantages to using this third step.  Amazon.comused to do this too, but they discovered that it was not always obvious to shopperswhen they added something to their shopping cart—because they didn’tsee or read the message which said “This item has been added to your cart”;and you need to understand, when people shop online, you cannot expect them toread/follow instructions—you need to make things as fool-proof as possible.  Italso may affect your web stats/metrics if you track those, since the cart pageis in a way, combined with the catalog page.

Detailed Explanation:

This explains what you need to do in detail.

     
  1. We currently have a mini-cart which can be used to display the shoppers    contents on their page while they shop; much like you see when you shop at    Amazon.com.  The mini-cart is often a very good thing to have on your    site anyways, even if you do not do the rest of these steps.
  2.  
  3. If you do not already have one setup, make a link, or button anywhere    in your site navigation that directs them to the cart/checkout.  We    recommend pointing to the cart page (not the checkout) as this is a standard    practice on the web, and ensures that the customer knows what he/she is purchasing.  But,    if you really prefer to have a link that says checkout, you could still direct    them to the cart page; either way, you simply need to make the link go to    your cart page (in case you forgot where this is, you can find this link    under CODE).
  4.  
  5. To keep your shopper on the same page, change the setting “When    customer clicks 'Add to Cart'” to “Stay on same page” (this    setting is found under SETTINGS > Cart). 
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