“How do I allow the shopper to select options for an Item, from the catalog LIST view?”

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Short Answer:

In other words, when a shopper is browsing a category (items list), and they click  “Add to cart,” it takes them to the detailed view of that product, instead of adding it to the cart.  This is by design  (explained below). You have to use the custom templates if you want to change this behavior. There are two ways to approach this using custom templates:

1. Don't include the [ADD-TO-CART] TAG from the template; or
2. Add the [ATTRIBUTE] tag to the template.

Detailed Explanation:

1. Typically, this  is not a common design pattern.  The  reason being is that sometimes, there can be a lot of options for a product,  which causes the layout of the page to be messy, and or confusing to the  shopper. If you decide however that you  still want to do this, then you need to simply use the custom templates, and in the template, use the [ATTRIBUTES] tag. 
2. From experience, and after  examining top converting ecommerce sites on the web, we have discovered that if  you carry items with a lot of products options, it is best to create a custom  template, and DO NOT include the “Add to Cart” button on the list view.  This way, the shopper needs to click on the  item to see the Item Detailed View, and then they can choose their options and  add it to the cart.  You may want to  watch the video tutorials to see how to setup such a template.